I am currently Deputy Head of Study Advisory and Marketing at IUBH School of Business and Management. Even though some posts and slides might refer to projects that I work on for IUBH, thoughts are my own.
Developing young talent towards their professional life is my passion.
Prior to taking up the actual position, I worked for Universum, focusing on topics like university branding, talent management and student employability.
I held several positions as project manager in the area of hospitality and event catering before I moved into the area of Market- and Consumer research. Besides, I conducted my own academic research, mainly in the area of customer preference measurement and management and worked as lecturer for Marketing Research.
I studied International Hospitality and Tourism Management (B.A.) and International Management (M.A.) at the International University of Applied Sciences Bad Honnef – Bonn.
Special focus areas: Service Management, Project Management, Marketing Research, Conjoint Analysis, Sales Development, Brand Management, Career Management & Employability, Higher Eductation Marketing, Employer Branding,